Internet Marketing: Strategy, Implementation and Practice
 

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Internet Marketing: Strategy, Implementation and Practice



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Название: Internet Marketing: Strategy, Implementation and Practice
Издательство: Prentice Hall
Автор: Dave Chaffey
Год: 2006
Количество страниц: 584
Формат: PDF
Размер: 8,5 mb
Язык: English
Internet Marketing: Strategy, Implementation and Practice, Third Edition provides a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of Internet marketing — environment analysis, strategy development, and digital marketing campaign-planning and execution.
The book is based on emerging academic models and examples of best practice from leading experts in digital media. The practical knowledge developed through reviewing these concepts and practices will enable the reader to exploit the opportunities of marketing using the Internet while minimising risks.
New features in this edition include:
* In-depth global cases illustrating best practice and the challenges of online marketing from well-known global e-businesses, including Amazon and eBay
* Updated references to the full range of digital media, including blogging, RSS, instant messaging, podcasting, digital TV and mobile marketing
* Improved four colour design to increase clarity and ease readability
* Greater focus on strategy and development, with a revised chapter on Improving E-Marketing Performance
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