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Название: Exploring Corporate Strategy
Издательство: Financial Times
Автор: Gerry Johnson, Kevan Scholes, Richard Whittington
Год: 2007
Количество страниц: 620
Формат: PDF
Размер: 9 mb
Язык: English
Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.
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